Digital magazines are effective at building audiences but leave much to be desired when it comes to generating revenue.
That’s the view of most publishers, according to a new survey. About 40 per cent of respondents to the report, by Nxtbook Media, said they had modest to great satisfaction with the circulation of their digital magazines. But 38 per cent were somewhat dissatisfied while 22 per cent were quite dissatisfied. About 50 per cent of B2B publishers were greatly pleased with their digital circulation.
Of concern to 59 per cent of digital publishers was how to reach the “untapped” masses of readers they believe they are yet to connect with. Only
3.3 per cent of the respondents reckoned the digital magazine audience had very little room to grow.
However, 70 per cent of respondents were very dissatisfied with digital editions as revenue generators, with the main reasons being that “advertisers had been conditioned to view digital editions as value-added or they just weren’t interested in the platform”.
(Source: New Statesman)
This article appears in issue 263 of Media Digest.