Councils told to avoid newspaper ads

National and regional newspapers are facing new pressures after local government secretary Eric Pickles urged councils to publish job adverts online.

Pickles claims that moving advertisements to the internet will save money, increase transparency and help reduce pointless posts.

However, newspapers will be concerned that such a plan will lead to a further reduction in advertising revenue, which is already in a painful slump.

Roy Greenslade, of the Guardian, grumbled that such a move could “badly affect the paper’s advertising take from the public sector.”

In an effort to reassure newspapers Pickles claimed, “local papers will remain an important resource to advertise jobs to those who may be digitally excluded.”

That isn’t likely to calm the nerves of most paper editors with Greenslade pointing out in his column that “given the coalition’s determination to extend broadband access, the long-time prospects for newspaper income from local authorities looks dire.”

In his speech made to the Local Government Association conference in Bournemouth, Pickles will point out that it can cost between £5,000-£10,000 to take an advert out in some national newspapers. Money that ­– if Pickles’ advice is picked up on by councils – newspapers will have to survive without.

(Source: MediaGuardian)

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“Before we all sink into a slough of digital dystopian despair, it might be worth considering this: is this a sign of the strength, not weakness, of revelatory journalism in the digital age?”


Charlie Beckett, director of POLIS at the London School of Economics, reacts to news that the UK government forced the Guardian into destroying hard drives that contained information leaked by Edward Snowden.


(Source: POLIS)

 

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