British product placement ban lifted

Commercial channels such as ITV could be set to receive a financial shot in the arm after Ofcom relieved British television’s ban on product placement, meaning brands will now be allowed to feature in programmes.

However, Ofcom has still placed stringent rules on what can and cannot be advertised – and viewers will be warned when a programme they are watching is using product placement.

Alcohol, unhealthy foods and drink and tobacco are banned, while shots of products need to be “editorially justified” according to Ofcom’s new rules – meaning programme makers are going to have to be a lot more subtle than their American counterparts.

(Source: MediaGuardian)

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(Source: POLIS)

 

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