Tesco has announced that sales of lads’ mags such as Nuts and Zoo will be restricted to over-18s only after listening to the views of its customers.
Publishers Bauer Media (Zoo) and IPC Media (Nuts) have also agreed to tone down the content of their respective magazine’s front covers.
Dennis Publishing has also agreed to supply Bizarre magazine in a bag to obscure its front cover from the prying eyes of young shoppers.
“We are restricting the sale of these magazines to people over the age of 18,” said a Tesco spokesperson, “to reassure parents who do not want their children to be able to purchase these titles.
“We will ensure these titles are always placed on the back tier of the magazine shelves, so that the cover is obscured with only the title visible.”
Tesco’s move follows in the footsteps of the Co-operative’s concerted efforts to banish scantily-clad models from the magazine racks.
The Co-op has given publishers of lads’ mags until 9 September to supply magazines in modesty bags – failure to comply will see the store withdraw them from sale completely.
The change in attitude is down to the government’s recent drive to protect children from viewing inappropriate content, an attitude which doesn’t stretch to dealing with the Sun‘s Page 3.
(Source: Media Week)