BBC win World Cup final

While Spain lifted football’s greatest trophy, the BBC will be celebrating in the changing rooms just as much as the Spaniards, after wiping the viewing figures floor for last night’s World Cup final.

According to MediaGuardian, four out of five of the 18 million viewers who tuned in to watch Spain’s 1-0 victory over Holland, watched it courtesy of Auntie.

BBC’s audience of 15.1 million kicked ITV’s 3.3 million out of the park, with BBC figures peaking at 17.9 million five minutes before 10pm. ITV’s peak was 3.8 million, five minutes later.

However, despite the boost in viewing figures for a Sunday night, both channels have been criticised for their programming throughout the tournament.

Writing in the Guardian, Martin Kelner took shots at Gary Linekar and co, claiming the former “remains no more than three times as funny as James Corden’s World Cup Live”.

Alan Shearer was also given a straight red, Kelner saying that he’s “never going to rate much higher than rickets in the nation’s affections”.

But the biggest criticism levelled at the broadcasters was a patronising attitude towards South Africa. “Both channels managed to patronise a whole continent with their embarrassingly pro-Africa slant,” Kelner said.

“Andy Townsend and Gareth Southgate visiting Regina Mundi church in Soweto and exchanging platitudes with [Adrian] Chiles was just plain embarrassing.

“Africa good, the rest of the world bad, seemed to be the mantra of this World Cup. If it is possible for a continent to be patted on the head, ITV and BBC managed it.”

So, just like the final itself, it was a performance that was far from perfect. But the most embarrassing own goal has to come from ITV:

“The fact their highlights package on semi-final night included a clip of Ned Boulting saying “Hi, I’m Ned Boulting, and I am in a shebeen,” and another of Chiles being hit in the nuts during a kickaround, tells you all you need to know about ITV’s World Cup,” according to Kelner.

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“Before we all sink into a slough of digital dystopian despair, it might be worth considering this: is this a sign of the strength, not weakness, of revelatory journalism in the digital age?”


Charlie Beckett, director of POLIS at the London School of Economics, reacts to news that the UK government forced the Guardian into destroying hard drives that contained information leaked by Edward Snowden.


(Source: POLIS)

 

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