BBC taking iPlayer to US

The BBC is launching its iPlayer service in the US on a subscription-only basis – and only for the iPad – in a move that could see the Corporation become a major player in the paid-for video-on-demand sector.

According to it’s managing director Luke Bradley-Jones, the move to a paid subscription model is an attempt to “get audiences used to using the service, but more importantly [to] generate additional value from the service in terms of the user data that it gives us”.

The American iPlayer will have some free areas says Bradley-Jones, which will be subsidised by advertisers.

(Source: paidcontent.co.uk)

This article appears in issue 264 of Media Digest.

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