BBC taking iPlayer to US

The BBC is launching its iPlayer service in the US on a subscription-only basis – and only for the iPad – in a move that could see the Corporation become a major player in the paid-for video-on-demand sector.

According to it’s managing director Luke Bradley-Jones, the move to a paid subscription model is an attempt to “get audiences used to using the service, but more importantly [to] generate additional value from the service in terms of the user data that it gives us”.

The American iPlayer will have some free areas says Bradley-Jones, which will be subsidised by advertisers.


This article appears in issue 264 of Media Digest.




“Before we all sink into a slough of digital dystopian despair, it might be worth considering this: is this a sign of the strength, not weakness, of revelatory journalism in the digital age?”

Charlie Beckett, director of POLIS at the London School of Economics, reacts to news that the UK government forced the Guardian into destroying hard drives that contained information leaked by Edward Snowden.

(Source: POLIS)


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