BBC and Twitter best for brands

The BBC website has the most influence on how businesses are perceived by people, a survey has revealed.

Meanwhile, the damage done to the Times’ website continues to grow, as its influence has fallen since a paywall was introduced earlier this year.

Pete Goold, managing director of Punch communications told PR Week: “The decision to move the Times behind a paywall has ultimately limited its effectiveness as a source of links that are fully effective within a campaign – whereas the BBC remains a much prized source of link generation.”

The survey, published in PR Week, also polled business leaders from media, comms and politics about the influence of social media on how much influence they have over what people think of companies – Twitter led the pack, with Facebook not far behind.

(Source: PR Week)

This article appears in issue 262 of Media Digest.

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“Before we all sink into a slough of digital dystopian despair, it might be worth considering this: is this a sign of the strength, not weakness, of revelatory journalism in the digital age?”


Charlie Beckett, director of POLIS at the London School of Economics, reacts to news that the UK government forced the Guardian into destroying hard drives that contained information leaked by Edward Snowden.


(Source: POLIS)

 

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