Bauer ‘suspends’ Max Power

Bauer Media has “suspended” the publication of custom car magazine Max Power after 17 years.

February’s issue of the title will be the last regular edition but Bauer intends to “keep the brand alive” through a series of “one shot” publications and special issues.

The associated website will also close. Bauer is looking at redeploying the six employees affected. From January to December last year, Max Power’s average ABC circulation stood at 20,387.

(Source: MediaGuardian)

This article appears in issue 261 of Media Digest.

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