Asian Network saved in BBC U-turn

The BBC has backtracked on its decision to close the Asian Network – but is aiming to slice away half the digital radio station’s budget.

It follows a similar decision last year, when the BBC was berated into performing a U-turn on plans to fold digital station 6 Music.

Since the announcement to close the Asian Network last year, its audience has grown to an average weekly figure of 477,000 listeners.

However, it is the Beeb’s most expensive radio station in terms of relativity, costing 8.5p per listener hour – a total of £8.9m last year.

A source from the station told MediaGuardian: “It is a pity it has taken them a year and they have had to spend all this money to come round to what we were saying all along.”

(Source: MediaGuardian)

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(Source: POLIS)

 

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