ASA starts vetting online marketing on social media

The Advertising Standards Authority (ASA) has started monitoring company websites and social media, reports MediaGuardian.

The advertising regulator says 4,500 complaints have been made about online marketing since 2008. Although it has been able to vet paid-for online ads, it has been powerless to take any action against marketing on “non paid-for” sites, which previously fell outside its remit.

The ASA will now be a able to censure marketing on sites such as Facebook, which has become increasingly popular with advertisers seeking to reach consumers through targeted-ads. Any companies that do not comply with ASA rulings will be “named and shamed”.

The regulator also stresses it will not censure members of the public for posting anything that has already been banned.

(Source: MediaGuardian)

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