ASA remit expands

The Advertising Standards Agency will scrutinize marketing material online in the same way it does adverts on TV and in newspapers.

The ASA, which already regulates paid-for adverts online, said it has the “protection of children and consumers at its heart”. From 1 March next year, it can demand the removal of links to pages hosting banned ads and post its own messages in circumstances of non-compliance.

The voluntary levy on paid-for ads that currently finance the ASA will increase by 0.1 per cent.

This article appears in issue 250 of Media Digest.

(Source: MediaGuardian)




“Before we all sink into a slough of digital dystopian despair, it might be worth considering this: is this a sign of the strength, not weakness, of revelatory journalism in the digital age?”

Charlie Beckett, director of POLIS at the London School of Economics, reacts to news that the UK government forced the Guardian into destroying hard drives that contained information leaked by Edward Snowden.

(Source: POLIS)


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