ABC starts measuring smartphone and tablet apps

The Audit Bureau of Circulations has started measuring the activity of apps on smartphones and tablet devices, reports MediaGuardian.

It means newspapers which are accessible via apps on Apple’s iPhone and iPad, and Google’s Android platform, could soon attain revealing figures as the industry bids to improve ad income in the digital age.

The ABC began the new form of monitoring on 1 May but it is not yet known if any of the UK’s newspapers have signed up to the process.

Mail Online, the Daily Mail‘s website, has built up an almost insurmountable online lead over of its UK rivals, with over 65 million unique users visiting the site every month, according to the latest ABCes.

(Link: MediaGuardian)

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“Before we all sink into a slough of digital dystopian despair, it might be worth considering this: is this a sign of the strength, not weakness, of revelatory journalism in the digital age?”


Charlie Beckett, director of POLIS at the London School of Economics, reacts to news that the UK government forced the Guardian into destroying hard drives that contained information leaked by Edward Snowden.


(Source: POLIS)

 

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